Guarantee

The Money Back Guarantee

 

This is probably the most popular guarantee in the world. In fact, it’s so popular that it’s no longer viewed as a benefit, but as a right.

The origins of the money back guarantee go back as long as people have been buying and trading goods…it’s a natural offer.

The problem is that it’s so overused and average that unless your product is extremely valuable (like a car) or easy to return (commodity products, such as retail goods), then you’re going to have an incredibly difficult time overcoming an objection with this guarantee alone.